Trend Tracking By Gerald Celente

What if you could predict the future? What would you do? How would you use that knowledge?

Well, we can’t predict the future but Gerald Celente and The Trends Research Institute have sure figured out a way to track trends. They’ve successfully predicted market downturns as well as bubbles in the market earning the Institute a reputation even valuable to the Presidents.

Why track trends at all?

Society is made up of patterns and always has been. In the past, even hundreds of years ago it was slightly easier to track trends. Even though there wasn’t as much easy access to information, most of the noise then was nonexistent. Today we are inundated with vast amounts of information, it can be overwhelming to the individual and even to large companies. That is why the Institute exists; to help large companies sort through the noise and make sense of all the information. However, hope is not lost for the individual looking to find his or her niche (like I am).

How to track trends:

Tracking trends isn’t as difficult as it might seem. Find a field you are interested in and study it! This might include going to school for it, or just reading a few books on the field of interest. Once you have a basic idea for the field you want to enter, subscribe to it. Sign up for trade journals and look in the news for new insights on your field. I subscribe to The Wall Street Journal and I particularly pay attention to the tech section and get what I can out of it.

What to look for:

Not all news is good news. As you’ve probably heard recently, even some of it is fake. Front page headlines are designed to sell newspapers. Denzel Washington recently said it well that “If you don’t read the newspaper, you’re uninformed. If you read the Newspaper, you’re misinformed.” So how do we get the right information? The trick is to use multiple streams of information. These can range from Documentaries and TV News to Newspapers, and trade journals. So look for patterns in an industry. A recent pattern for example is the trend towards self-driving cars. Google, Uber, Lyft, Tesla and even Apple are all developing self-driving cars. In fact, Uber just had their first test in the San Francisco area with a self-driving car and a customer. The more a tidbit pops up the more likely it can become a trend.

How to look:

Look past the first pages. If you’re looking to jump on a trend, by the time it gets to the front page of a newspaper, it’s already too late. In order to properly track trends it’s essential to systematically track them. The Institute follows a method to track their trends.

• Read an article that is relevant in your field.
• Highlight the most important points.
• File systematically by topic for later analysis.
• When a trend starts to reveal itself you will have enough information on hand to properly determine if this is really a trend that will go on the rise.

As you track trends to get a leg up on the competition just remember one thing. Fancy software here doesn’t matter. The human mind is still far beyond the ability of any computer to recognize patterns which is the key aspect in trend tracking. I hope this post has brought value to you and I hope you enjoyed. Let me know in the comments below! Good luck!

To grab your copy of Trend Tracking, click here!

Happy Reading!